Guides for owners, not marketers.
Octopolis resources are plain-English guides written for business owners, not marketers: what the acronyms mean, what things cost and how AI assistants actually pick the businesses they recommend. No hedging, no jargon and every claim that leans on a number links to its source.
How to use these guides
Start with AEO vs GEO vs SEO, the comparison guide that sorts the acronyms out in one read. Then pick the guide for the surface you care about: Google Business Profile if you live and die by the map pack, ChatGPT SEO if your customers are asking assistants, the cost guide before you sign anything with anyone.
Reading is optional. If you would rather see the problem before studying it, run the free visibility check and come back for the why. And when a guide convinces you a fix is worth paying for, the pricing page is three numbers and no fine print.
What's in the library?
One guide per question Kansas City owners actually ask us: what AEO and GEO mean, how they differ from plain SEO, how to fix a Google Business Profile, how ChatGPT decides which businesses to name, what SEO costs and what an AI visibility audit covers. Each one stands alone, links its sources and ends with something you can do this week.
- What is AEO? Answer engine optimization explained
AEO (answer engine optimization) is the practice of becoming the direct answer in featured snippets, AI Overviews and voice search. Definition, examples and how to start. - What is GEO in marketing? Generative engine optimization explained
GEO (generative engine optimization) is the practice of getting your business into answers written by ChatGPT, Gemini and Perplexity. What it means and how it works. - AEO vs GEO vs SEO: what's the difference?
SEO gets you ranked, GEO gets you named in AI-written answers and AEO makes you the direct answer. A plain-English comparison with examples for local businesses. - Google Business Profile optimization: the complete local guide
How to optimize a Google Business Profile step by step: categories, photos, reviews, hours and posts, and why your profile now feeds AI answers too. - ChatGPT SEO: how businesses show up in ChatGPT answers
How ChatGPT decides which businesses to recommend, how to check what it says about yours and what actually moves the needle for ChatGPT visibility. - How much does SEO cost in 2026?
What SEO costs in 2026: typical retainer, hourly and project pricing, what drives the price and how to buy SEO without signing a 12 month contract. - What is an AI visibility audit?
An AI visibility audit shows where your business appears across Google, Maps, ChatGPT, Gemini, Perplexity and voice assistants, what is broken and what to fix first.
Prefer worked examples to theory? The answers pages take real Kansas City questions, burnt ends included, and show what decides the one name an assistant gives back. And when the reading keeps pointing at the same broken thing, that is what Kansas City SEO and generative engine optimization services are for.